The name came first. A general store carries everything worth having — no categories, no hierarchy, just the right things for the people who live here.

Bedford has a lot. What it doesn't have is a place that brings it all together — local makers alongside the independent labels that design-conscious people drive to Hudson or order from New York to find.

That's what The General is.

Todd Spiewak has lived in Bedford long enough to know exactly what's missing. The store is 750 square feet on Old Post Road. Every brand on the floor earned its place.